It is well known that real estate was once considered one of the best ways to invest your money. However, in recent years, art has become increasingly popular with investors. What explains this enthusiasm for art? Why are more and more people considering art a better way to invest than real estate? This is what we will explore in this article.

Why is art a good investment?

First of all, art is an alternative form of investment. This means that it is an option that does not depend on traditional financial markets. Art does not follow the same trends as the stock market or bonds, making it less risky. Additionally, art is rare and unique, making it more valuable over time.

Art and real estate: mutual enhancement

Art can also enhance real estate by giving it a history or a soul. This is the case, for example, of the Louis Vuitton Foundation in Paris. This building, designed by architect Frank Gehry, houses a collection of modern and contemporary art belonging to Bernard Arnault, boss of the LVMH group. The Louis Vuitton Foundation has become an emblematic place for contemporary art, but it has also become a symbol of architectural innovation.

Art can also help sell real estate by making it more attractive. Real estate developers often use artwork to decorate the common areas of their buildings, to make them more warm and welcoming. Artwork can also be used to decorate show apartments, to give an idea of ​​the ambiance and lifestyle that future owners will find there.

Both areas require a strong knowledge of market trends and developments. Whether you are an art collector or a real estate investor, it is essential to understand market movements to be able to make the right decisions. Both sectors are also highly influenced by economic and political developments, which can have a significant impact on prices and investment prospects.

In art as in real estate, projects are often long-term. Real estate investments require a financial commitment over several years, even several decades. Likewise, purchasing a work of art can be a long-term investment, requiring extensive research and expertise to be profitable.